|
|
Promotions
"Make them go WOW!"
"Introducing a
unique, electrifying opportunity to present both "the sizzle and the
steak" in an entertaining, educational and socially conscious way
that leads to top of mind awareness!"
In the past thirty years I have either magically produced and/or
been involved in the magical introduction of hundreds of new
products and services. They have ranged in size and shape from a
new deodorant stick to a full sized automobile, and in industries
from computer software to plumbing supplies.
 In all these PRODUCT LAUNCHES, whether internally targeted to your
own sales force or externally targeted to your customers, potential
clients and media, one objective has always been the same.
That
this NEW PRODUCT is truly special and unique!

Add to this strategy energy, excitement, and a unique presentation
style (combining Business Keynote, theatrics and magic) that
positively reinforces your corporate identity, and you have one of
the key benefits of MY SPECIAL MAGIC!
Working with your experts I find out as much as we can about your
new product or service, your objectives, strategy, positioning,
corporate identity and marketing plan, and then devise a custom,
magical presentation that will achieve your goals.
    It could be having your product or a giant replica appear out of
thin air. It could contain magical segments that will illustrate
your product's benefits. It could involve creating impact by having
your brand manager magically appear. It could be a short special
effect designed for attention during your business meeting or be a
complete show that would highlight not only your new product but
also your corporate identity.
In all cases our special magic can be
used to create impact and attention, entertain and educate, and then
inspire, excite and motivate. All designed to set your NEW PRODUCT
APART!
NOTE: Part of the Real Magic of MY UNIQUE APPROACH is the ability
to keep the promotion powerful and exciting, but also to do so in an
educational and socially justified way. You definitely want to make
WOW and CREATE top of mind presence, but ideally you also want
people to say "Time well spent"!
"...Our customers and guests were very
impressed with the "explosive" launch of our new product, CALLIGO.
Your involvement in the process was flawless - from the opening
speech, to the show and pyrotechnics you organized, to making our
President "appear on stage."
We had many positive comments from attendees who thought the opening
ceremonies were dynamic and innovative. We had ideas, but your
additional suggestions added a great deal of value and impact to the
event. We would not hesitate to recommend you to other companies who
wish to open a conference or launch a new product with "flair."
Ross Orrett
Vice President, Marketing and Sales
INSYSTEMS TECHNOLOGIES INC.
To get an overview of
what I can do please go to Services.
To return to home click here.
|
|
CLICK HERE NOW!
"On
behalf of my associates at American-Standard, and the nearly two thousand
customers who attended your shows across Canada, I would like to thank you
for your contribution to a very successful product launch.
When we embarked on this program, only six weeks before the first event,
we were concerned that even a magician could not stage it for us in such a
short time. You met and surpassed the challenge.
Our customers were not only entertained but your effective presentation
style conveyed all of the product information we had hoped to impart. The
Cadet launch has been a resounding success. Thank you Rick!"
AMERICAN STANDARD
"Thank you for your excellent
performance at the Hyundai new car launch. With all the singers,
dancers, and audio visual elements, this was indeed a complex production.
Thanks for your cooperation, input,
and attention to detail during the long planning stages through to show.
It was all worth it sot see the wonderment on the faces of the attendees
when... not one... not two... but three cars appeared out of nowhere!
Looking forward to working with you
and your crew again soon!"
ELWOOD SARACUSE PRODUCTIONS
"When
the request was made to find a way to add more "excitement and energy " to
this (BOC GASES) product launch, and still stay on budget, I immediately
thought of Rick Rossini.
I had worked with Rick and his Company many times over the years, and have
always found him to be able to create exactly what I need, when I need
it. His ability to keep the audience engaged and still deliver the
client’s message was the key to the success of this event.
He has always proven himself to be very creative and sensitive to my
client’s needs, extremely reliable, and very easy to work with. I would
have no hesitation in recommending him to any Company who wants powerful
and magical results!"
EVENT STUDIO TV
"We
wanted the launch of this promotion, the largest in the history of Square
One, to be spectacular and memorable. Rick and his team worked with us to
do just that!
He did a fantastic job and delivered all that he promised!"
SQUARE ONE SHOPPING CENTRE
|