"...I wanted to thank you for your tremendous input in to making
ATEC a fantastic success. Whenever you bring together 200+ business
managers you always struggle to ensure you have the right agenda. I
will tell you "Rossini" was the highlight of our two day seminar.
Rick, I believe you have found a fantastic recipe for helping drive
real sales success.
From my perspective, I made the following observations...
1) you were responsive and easy to deal with,
2) you listened - you took my business messages and you worked with
me to create a custom presentation that drove home and reinforced
3) you created a positive, energized atmosphere to kick off the two
4) you made it easy to create excitement!"
Training & Certification Manager
MICROSOFT CANADA INC.
"I wanted to thank you again for the
excellent presentation that you put on for us at our National
Business Meeting. I have heard from a number of the attendees and
they all agree this was one of the best meetings we have ever had. A
great deal of the success must be shared with you for helping us to
“MAKE THE MAGIC HAPPEN IN 2010”.
I know dealing with the various Brand Managers (who all have their
own ideas) can be challenging but you did a masterful job in
bringing them and the presentations all together.
Thanks again and I look forward to working together again in the
Director, Retail And Regional Account
Energizer Personal Care
"...I must admit when the concept of using magic was first
presented, I was a bit apprehensive. I have been a part of many
distinctive and original presentations in the past but I knew this
one was going to be truly unique, perhaps too much so. Yet, as
things began to come together, I quickly realized the ingenuity of
such an approach.
Well, if the reaction of our sales force was any indication, we have
set a standard that will be very hard to top! Weeks later, I am
still receiving comments from the field on how enjoyable this
segment of the meeting was and to be perfectly honest that is the
key indicator of success - maintaining top-of-mind awareness and
commitment from our sales people.
Once again, Rick, thank you for your very important contribution and
I look forward one day to working with you again."
Senior Brand Manager
RHONE-POULENC RORER CONSUMER INC
"...I would personally like to take the opportunity to let you know
how pleased we were with your contribution as facilitator at our
As we traveled across Canada presenting at major business centers,
your passion and enthusiasm, combined with the magical element,
assisted us in presenting our business message in a unique and
Your participation in our effort was equally world class, highly
professional and very effective. We would be pleased to offer this
as a letter of reference to others who may be considering your
President and General Manager
"...We sincerely appreciate your ideas and your response to our
needs and your willingness to be flexible to those needs and
incorporate them into your presentation.
The success of this conference and your participation in it can be
measured most tangibly by the action of our customers which is
unprecedented in the 4 years we have undertaking this conference.
This year, unlike any previous year, our customers wrote to us and
told us how much they appreciated the time and effort that all the
people associated with the conference put in.
It was the professionalism of Rossini and all the others who
supported us in this production (The Magic Is In You) which resulted
in this type of sincere comment. We thank you for this
professionalism and we look forward to working with you sometime in
W. R. (Randy) Webber
Marketing Manager Image Centres
KODAK CANADA INC.
"...I must confess that during the planning of our convention, we
wondered aloud amongst ourselves just how our non-professional
speakers would get on with your professional entertainers, and soon
discovered our fears were unfounded. Your staff were most
accommodating and forgiving of our inexperience, and their relaxed
attitude helped to alleviate any stage-fright.
Your final night performance was outstanding and your cast delivered
all that was promised. Should you have any performances planned for
the Toronto area in the near future, please keep me in mind. I would
very much enjoy seeing you perform again.
Rick, I would like to express my appreciation for your very
constructive and imaginative ideas, and for the professionalism of
your operation. You took on the coordination of our three-day
convention and all that is required of entertaining 1,000 people,
and you showed everyone just how magical Toronto can be in January."
CANADIAN PRODUCE MARKETING ASSOCIATION
“On behalf of the Mortgage Alliance team we would like to thank you
for your exceptional presentation at our Mortgage Alliance annual
Kickoff. You truly helped contribute to the success of our event.
The feedback we received from both our brokers and partners has been
very positive. We particularly liked your motivational message and
our people are still talking about your illusions.
Your assistance in helping in the success of our event was very much
appreciated and your contribution was very effective, and maintained
the high level of professionalism. Thank you for a job well done!”
President & CEO
"...Our people were overwhelmed with the overall quality of the
production and presentations, and your role played a large part in
The creative and innovative use of magic to introduce each of the
speakers for the Industrial portion particularly was memorable. I am
sure that it will help to keep top of mind awareness of the programs
and issues for the products throughout the next year.
Your assistance in helping to segue between pieces of the
presentation was very effective, and maintained the high level of
professionalism of the overall presentations and production. My
thanks for a job well done."
Wayne E. Newson
President, Central Canada Dairies
AULT FOODS LIMITED
"...Our customers and guests were very impressed with the
"explosive" launch of our new product, CALLIGO. Your involvement in
the process was flawless - from the opening speech, to the show and
pyrotechnics you organized, to making our President "appear on
We had many positive comments from attendees who thought the opening
ceremonies were dynamic and innovative. We had ideas, but your
additional suggestions added a great deal of value and impact to the
event. We would not hesitate to recommend you to other companies who
wish to open a conference or launch a new product with "flair."
Vice President, Marketing and Sales
INSYSTEMS TECHNOLOGIES INC.
"...On behalf of my associates at American-Standard, and the nearly
two thousand customers who attended your shows across Canada, I
would like to thank you for your contribution to a very successful
When we embarked on this program, only six weeks before the first
event, we were concerned that even a magician could not stage it for
us in such a short time. You met and surpassed the challenge.
Our customers were not only entertained but your effective
presentation style conveyed all of the product information we had
hoped to impart. The Cadet III launch has been a resounding success.
Thank you Rick."
"...Thank you for your work in the Ciba-Geigy National Sales
Conference. The event was a total success in launching the brand new
Eucalyptamint to the sales force. With your magic you brought to the
launch energy, excitement and a unique presentation style that left
the sales force with the right impression, that this product was
different. I hope that we will work together on another project some
CIBA-GEIGY CANADA LTD
"...You mystified, you entertained, and you surprised us with an
exciting show! Everyone who attended is still talking about the
illusions and trying to figure out how it's done.
Although the whole show was excellent, we particularly appreciated
your flexibility and integration of our unique needs. Some at the
last minute. Please pass along our thanks and congratulations to the
supporting cast and crew - the show was outstanding!"
Mgr, Compensation Progs & Human Resources
IBM CANADA LTD.
"...We had mentioned to you prior to your performance that you would
be facing a tough crowd of about 200 in number. The NDC members tend
to be a rather somber conservative group and therefore somewhat
unpredictable in their response to any type of entertainment.
You absolutely delighted them!
The comments we received over the next 2 days of the conference
following your performance were very rewarding. Everyone enjoyed the
show tremendously and complimented DuPont for having provided such a
tasteful entertaining closing to the opening NDC reception."
Marketing Communications Liquid Packaging
DUPONT CANADA INC.
"...Thank you for your amazing performance at our National
Healthcare Conference. Your performance was nothing short of
I can honestly say I was a bit
nervous, as I was not sure how things
were going to turn out.
Your team was able to alleviate that nervousness after the first
act! As you could tell from the audience participation and their
reaction, they thought you were every bit incredible. Rick, I can't
thank you enough for the great performance!"
"...Wow! Outstanding! First Class! Everyone who attended the
"magical weekend" felt the show was incredible and were impressed
that the magical theme was consistent throughout the entire weekend.
In addition, Messrs. Dowd & Foxcroft were thrilled to be a part of
the show. (They haven't given up their day jobs though!)
I would personally like to thank you for your exceptional
presentation. You helped contribute to the success of our event! I
look forward to working with you again soon!"
Sales & Marketing Co-ordinator
TD PAYROLL & HR SOLUTIONS
"...A great deal of the credit for this success goes to you and your
staff for the magnificent magic night.
The integration of our senior managers into the show was a great
idea; it showed the sales force that we really put a lot of effort
into customizing their awards night. I am happy to report that
Sunday nights "The Magic Is You" rated a 4.6 out of a possible 5.0.
VP Sales & Marketing
CANADIAN KENWORTH COMPANY
"...We set out to make this a special evening to personally
recognize the efforts of the Millrun Project team and your
willingness to customize your show to our One Voice, One Team theme,
by incorporating the Inukshuk and our individual award segments
allowed us to accomplish this.
From the moment our attendees entered the room, you took them to a
magical world which captivated them for the entire evening. Thank
you for helping us to make this event a huge success."
Director, Human Resources
IBM GLOBAL SERVICES
you so much for your highly energetic and inspirational presentation
to our group of our most valuable clients… our realtors. You came
through with flying colours, and the feedback I received afterwards
was fantastic. Your ability to directly involve the audience in many
different ways contributed to your success.
We asked for your presentation to be a blend of humour, magic, and
motivational message…and you certainly delivered. Don’t be surprised
if you hear from members of the audience requesting your
services…there were several enquiries. Thank you again.”
Resident Mortgage Specialist
"I wanted to thank you for your professionalism and brilliant
execution! I was delighted with the outcomes of our kick-off and the
feedback was excellent both in the entertainment value and the
ability to drive a corporate message home in a softer, more subtle
way. Thanks again!"
Director, Marketing and Sales
JOHNSON & JOHNSON
"I really enjoyed Mr. Rossini's presentation. This was the best and
most original keynote address I have witnessed in many years. Mr.
Rossini's approach allows him to convey important messages while
entertaining his audience with mind-boggling tricks and illusions. I
would recommend him as a speaker to anyone looking for something
effective, exciting and innovative."
Jean Paradis, Manager
Community Relations Unit,
MINISTRY OF TRAINING, COLLEGES AND UNIVERSITY
"Thank you very much for your presentation last Saturday afternoon.
It turned out exactly as we hoped and certainly met our
expectations; an excellent mix of entertainment and education - or
as you describe it "edutainment".
The feedback I have heard from other Brock employees has been
positive, saying that they found the afternoon session to be
worthwhile. I think the fact that you were flexible in your program
and willing to work with us to the presentation even more relevant.
Vivienne Ojala, M.B.A., P.Eng.
""I was impressed with not only his magic, but also the way he
inspired us all - or as he mentioned, made us believe that we all
have a little magic within us!"
ELGIN, MIDDLESEX, OXFORD LOCAL TRAINING BOARD
"...Your wrap-up presentation was a resounding success and the
feedback from the delegates has been extremely positive. You were
magical, entertaining and best of all, fun - a welcome change from
three days of technical sessions.
As a meeting planner, I appreciate your flexibility and willingness
to do whatever you can to make our events a success. You are a true
professional and it's always a pleasure to work with you. Thanks
again, Rick, for closing the Conference with such style."
MUNICIPAL ELECTRIC ASSOCIATION
"...Thanks so much for your wonderful contribution to our workshop
agenda last night!
At the end of a very long but fruitful day we were all somewhat
fatigued. Your humour, excellent showmanship, and skill combined to
impress and delight all in attendance. More than that, you were able
to rejuvenate us, and we all left feeling uplifted. Thank you again
for having added levity and a positive spin to the day."
Contracting Team Leader
IMPERIAL OIL LIMITED
"...Your initial meeting with us and continued communication prior
to the event really paid off. You knew the sensitive issues,
understood the intent of each segment of the day and consequently
were able to facilitate the day with great success.
I heard many comments from staff regarding your ability to say and
do just the right things as though you were part of the agency. In
fact you really were that day. Well Rick, what else can I say except
thanks again for doing such a great job."
PEEL CHILDREN'S CENTRE
"...Labelexpo Chicago marks our second successful trade show
together featuring 'The Magic of Colour' on our Impressionist label
press. As in Brussels last year, your talent in drawing customers to
our booth and attracting their interest throughout our press job
change overs added to the value of generated leads and exhibiting at
international trade shows.
We appreciated your keen interest to learn the concept of our
machinery and professional script adaptability to feature key points
of our product.
I would recommend your services to any company looking for a
creative marketing concept to launch or market their product to a
selective audience. Our customers smiles, laughter and amazement in
your illusions kept them coming back!
Thank you Rick for your professional services and assistance in
making our shows an enjoyable and profitable experience."
ARPECO ENGINEERING LIMITED
"...The success of our show was a result of having the wonder of
magic woven into an informative product presentation. I am still
delighted by the fact our audience would grow during the
presentation instead of 'disappear' as other manufacturer's audience
seemed to do. Again, thanks for a superb job."
FORD MOTOR COMPANY OF CANADA
"...You solved a problem for us: we had a story to tell - and yet we
are aware that speeches from company executives are a yawn.
I was impressed that you understood the story we wanted to tell and
managed to weave that story throughout your short but punchy
Our clients left with a clear understanding about the genesis of
both YOU and Verve magazines - and the important specifics about the
merger. And that message was conveyed in such a magical way, we know
it will be remembered."
Aird & Berlis,
Alliston & District Chamber Of Commerce,
Armtec Building Systems,
Astra Pharma Inc.,
Atlas Trailer Coach Products,
Ault Food Ltd,
Automotive Fleet & Leasing Association,
Aveda - Collega,
Bank Of Montreal,
Basics Office Products,
Big Brothers & Sisters Association,
Black & McDonald,
Bob Proctor & Associates,
Bohne Spring Industries,
Canadian Anestesiologist Society,
Association Of Paper Distributors,
Canadian Border Services Agency,
Canada Post Corporation,
Canadian Cystic Fibrosis Foundation,
Canadian Home Builders Association,
Canadian Hotel Marketing & Sales Executives,
Canadian Life Insurance Medical Officers Association,
Canadian Produce Marketing Association,
Canadian Society Of Association Executives,
Cantel AT & T,
Club House Foods,
Cohn & Wolfe,
Credit Union Managers Association,
Crush Canada Inc,
Degussa Canada Inc,
Digital Security Controls,
Easter Seals Society,
Eli Lilly Canada,
Elwood Saracuse Productions,
ESAB Group Canada,
ESSO Imperial Oil,
Facelle Company Ltd,
Far Northeast Training Board,
Feature Products Ltd,
Federation Of Canadian Independent Deposit Brokers,
Ford Motor Company,
Friday's Curse (TV),
Friends Of We Care,
G E Powersystems,
General Foods Ltd,
G E Shnier,
Goldman, Sloan, Nash & Haber,
Halton Catholic Administrators,
HHH Builders Association,
Halton Catholic Principal's
Halton Women's Place,
Howell & Associates, Hudson's Bay Company,
IBM Global Services,
Interbake Foods Ltd,
International Horticultural Conference,
International Special Olympics,
J D Thompson & Associates,
JE Baker Inc,
Johnson & Johnson Inc,
Juvenile Diabetes Foundation,
Kung Foo - The Legend Continues (TV),
Lone Star Texas Grill, Lorimar Productions,
M & A Candy Company,
Mortgage Alliance, Municipal Electric Association,
Mead Johnson Canada,
Ministry Of Energy,
Munich Reinsurance Company,
Association Of Catering Executives,
National Electrical Contractors
National Real Estate,
National Steel Car,
Network 2000 Conference,
Ontario Association of Nurses,
Ontario Ministry Of Agriculture & Food,
Ontario Ministry Of Education, Ontario Municipal Human Resources
Ontario Milk Transport Association,
Ontario Place Corporation,
Ontario Power Generation,
Ontario Special Olympics,
Ontario Store Fixtures,
Peel Childrens Centre,
Prime Time Events, Promotional Products Association Of Canada,
Quaker Oats Company,
Rhone - Poulenc Roher,
Robin Hood Multifoods,
Rodman Hall Art Centre,
Rouge Valley Hospital,
Royal Canadian Mint,
R T Kelley Inc,
6degrees Integrated Communications,
Saskatchewan's Regional Colleges Conference,
Seagram Distillers Ltd,
S I Systems,
Sick Kids Hospital,
Society Of Incentive & Travel Executives,
Softsearch Trading Corp,
Sphere Entertainment, State Farm Insurance,
St. John Ambulance,
Tandy Radio Shack,
TD Canada Trust,
Technology Information Show,
The Bali Company,
The Holiday Network,
The Oshawa Group Limited,
Toronto District School
Toronto Home Builders,
Toronto Motorcycle Show,
Toronto Real Estate Board,
Town Of Oakville,
Tri-Town & District Chamber Of Commerce,
TSN - The Sports
Union Carbide Inc,
Union Gas Ltd,
Wall Data Inc,
You Verve Magazine,
Young & Rubicam.